Join the

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Harness the power of your employees and customers for sick kids everywhere.

foot traffic & sales in store

Inspire
& unite your team

Help sick kids, everywhere
Australian retailers are joining forces to raise over $1 million to find cures for sick kids everywhere.
Last year we saw incredible results and received heart-warming feedback from our Partner Brands. The teams felt like they were actually making a difference in the lives of these children, because they were... And you can too!
"Retailers have been doing it tough, but these kids have it tougher. When you think about what they and their families are going through, it feels good to do whatever we can to help. It inspires our teams and keeps us all going. It’s when things are hard that you need to band together and help one another."
- Anne Natale, Executive General Manager, Jeanswest
Our 2025 Sponsors












Thanks to Our 2024 Retail Alliance Partners
We would like to acknowledge the amazing brands that helped us kick-start the Retail Alliance in 2024. Without their support, we wouldn’t have grown so quickly or had such an immediate impact on research. We will forever be grateful to these generous brands and look forward to continuing to join forces with them to find cures for sick kids everywhere.
Media and Support Partners




Together, let's make the 'incurable', curable!
Imagine the collective power of retailers coming together to fight for a future where no child has to suffer from a genetic disease. By joining the Jeans for Genes Retail Alliance, you'll not only contribute to life-changing medical research but also demonstrate your commitment to achieving your corporate social responsibility (CSR) goals.
From boutiques to big brands, we’ve got the perfect fit for you!
Join the Retail Alliance and find the partnership style that suits your brand:
If you'd like to discuss how we can support your brand with fundraising and raising awareness in 2025, please contact us:
Email - partnerships@cmri.org.au
Mobile - 0402 926 003
Penny Horsfield, Head of Corporate Partnerships