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Harness the power of your employees and customers for sick kids everywhere.

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Increase foot traffic & sales in store
Illustrations of kids

Inspire
& unite your team

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Help sick kids, everywhere

Australian retailers are joining forces to raise over $1 million to find cures for sick kids everywhere.

Last year we saw incredible results and received heart-warming feedback from our Partner Brands. The teams felt like they were actually making a difference in the lives of these children, because they were... And you can too!

"Retailers have been doing it tough, but these kids have it tougher. When you think about what they and their families are going through, it feels good to do whatever we can to help. It inspires our teams and keeps us all going. It’s when things are hard that you need to band together and help one another."

- Anne Natale, Executive General Manager, Jeanswest

Our 2025 Sponsors

We’re proud to collaborate with a growing network of Australian retailers who are helping us raise awareness and funds for children facing a genetic disease. Their support amplifies our message and fuels vital research at Children’s Medical Research Institute.
EXPLORE PARTNER IMPACT >
Logo of Lowe's, featuring the word 'LOWE'S' in bold, white capital letters on a red background, enclosed by a blue border.
The word 'Mathers' displayed in a large, bold, blue serif font.
Stylized text reading 'THE TRYBE' with 'THE' written vertically in black. The letters in 'TRYBE' are colored: 'T' in blue, 'R' in pink, 'Y' in yellow, 'B' in red, and 'E' in light blue.
The word 'seed' in large, red lowercase serif font, with 'HERITAGE' written below in smaller, uppercase red letters.
The word 'Commonry' displayed in bold, black letters.
The word 'unison' displayed in bold, black lowercase letters.
The text 'kikki.K' displayed in a stylized font.
'allkinds' written in lowercase letters with a bold, modern font. The text is black on a white background.
Displays the text 'FINE DAY' with a curved line resembling a smiley face placed between the words 'FINE' and 'DAY'.
Logo for 'MOJO CANDLE CO.' with the text 'NATURAL SOY WAX | HAND POURED IN SYDNEY, AU' displayed below.
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Thanks to Our 2024 Retail Alliance Partners

We would like to acknowledge the amazing brands that helped us kick-start the Retail Alliance in 2024. Without their support, we wouldn’t have grown so quickly or had such an immediate impact on research. We will forever be grateful to these generous brands and look forward to continuing to join forces with them to find cures for sick kids everywhere.

Media and Support Partners

Together, let's make the 'incurable', curable!

Imagine the collective power of retailers coming together to fight for a future where no child has to suffer from a genetic disease. By joining the Jeans for Genes Retail Alliance, you'll not only contribute to life-changing medical research but also demonstrate your commitment to achieving your corporate social responsibility (CSR) goals.

From boutiques to big brands, we’ve got the perfect fit for you!

Join the Retail Alliance and find the partnership style that suits your brand:

Let us send you our information pack.

If you'd like to discuss how we can support your brand with fundraising and raising awareness in 2025, please contact us:
Email - partnerships@cmri.org.au
Mobile - 0402 926 003
Penny Horsfield, Head of Corporate Partnerships